QDM

Chocolate cookie or macadamia cookie with organic butter, whole grain flour and himalayan pink salt?

Even though the second option has enticing details, the first one is simpler, easier to grasp and to relate to.

Your project, your idea, has probably many different positive aspects you wish to point out throughout all channels.

Chocolate cookie or macadamia cookie with organic butter, whole grain flour and himalayan pink salt?

Think of a car: it’s a competitive market and brands are desperate to stand out. Commercials don’t boast about all assets but instead focus on one defining trait. Attention is a limited and scarce resource. Make the most of out of each point of contact. Connect with your audience with one simple and strong message

Chocolate cookie or macadamia cookie with organic butter, whole grain flour and himalayan pink salt?